Tom Brady launches his own underwear line and models it in a buzzing video – Footwear News

Tom Brady just announced he’s launching an underwear line as part of his steady growth Brady clothing brand. To create social media buzz around the upcoming launch, the 44-year-old football icon modeled the new pieces himself in a home video.

And the tactic has certainly prompted a second look at the new drop.

In a recent video posted to Brady Brand’s Instagram page, Brady’s model wife, Gisele Bündchen, films the star quarterback in a pair of soon-to-be-released boxers as he gazes at himself in the mirror.

“Hmm, someone’s got some new underwear,” Bündchen teasingly says in the video. “What is it? Hey, new underwear.

Brady drapes a white towel over the camera, trying to block his wife’s view in the cheeky video. But Bündchen continues her teasing, saying, “Let me see your new underwear. Is that Brady Brand underwear?!”

Spoiler: She knows it perfectly.

The underwear line, which will include both boxers and briefs, is set to launch on June 9. The line will include $20 boxers in black, dark blue, light blue, white and gray colorways. The $15 briefs come in a more limited color palette, in black, white, and dark blue. All underwear in the range is made from 100% breathable cotton with a thick, comfortable waistband.

The post describes the underwear as “the most comfortable underwear that never loses its shape”, noting that it is “approved” by Bündchen.

Brady launched her eponymous fashion label earlier this year, focusing the line on activewear and leisurewear. Part of the line includes apparel designed specifically for golf, which is one of Brady’s favorite pastimes. But Brady has a lot of experience in the fashion industry. The soccer icon has secured lucrative deals with well-known brands like Under Armour, Ugg and Foot Locker throughout his career.