Three reasons why you should buy luxury fashion items on JD


by Siyi Zhao

In this year’s Singles Day big promotion, JD.com doubles the number of new fashion items in flagship stores of over 300 luxury brands including Prada, miumiu, Ralph Lauren, BALLY, Salvatore Ferragamo and more. Here’s why you should buy your longtime favorites from JD.com:

JD buyers

What makes the product listing on JD unique is that JD buyers go above and beyond. For example, since brands’ fit models are most likely different from Chinese in stature, skin tone and style, buyers will often try out the items themselves to make sure the products match the requirements of the customers. Chinese consumers. For the product selection of the various flagship stores on JD.com, JD fashion shoppers always choose the items based on consumer trends and data research, in order to meet the aesthetic of Chinese customers. In addition, based on fashion shoppers’ understanding of what consumers are looking for on JD, they will also judge orders according to whether the item is a classic and popular among customers.

Omni-channels

Online shopping predominates because people avidly appreciate the convenience of shopping wherever and whenever you can, as well as the fast delivery service. However, luxury fashion customers tend to care more about specific items they might own. Sometimes there is actually more choice in physical stores.

This year, when shopping at flagship stores online, consumers can also access these items in physical stores through JD’s omnichannel selling system in conjunction with brands. Currently, JD’s omnichannel system for Prada and miumiu covers 6 cities, including Beijing, Shanghai and Shenzhen. Through cooperation with JD, Zegna provides consumers with a smooth shopping process, in which the brand will assign packaging and shipping to the nearest physical store based on the customer’s address, thus ensuring the best experience. purchase without sacrificing both product selection and delivery convenience.

RA try-on

Besides the huge collection of authentic luxury fashion products, JD has also exercised its technological advantages by launching an online AR try-on feature, whereby customers can try on shoes through cell phone cameras. This function is active with brands such as Berluti, Tods, Hogan, etc.

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Disclaimer

JD.com Inc. published this content on October 31, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 31 October 2021 09:26:03 UTC.

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