Shoe brand Blackstock & Weber lands at J. Crew, Eyes Retail – WWD

Footwear brand Blackstock & Weber is launching one of two limited-edition models at J. Crew on Friday as part of the retailer’s many upcoming collaborations and partnerships.

The fashionable brand known for their moccasins has developed a suede moccasin with pony hair and a cow print for the retailer, which will retail for $ 345. The second style will launch in mid-October.

“We started talking in early spring and working diligently to make it happen for fall,” said Chris Echevarria, founder of Blackstock & Weber. “We have planned a really cool rollout. “

Earlier this year, J. Crew appointed Brendon Babenzian, former Supreme and founder of Noah, as Creative Director of J. Crew Men’s and the brand confirmed that it is actively seeking opportunities with new brands like B&W, launched in 2018.

The project is a looping moment for Echevarria, who worked at J. Crew in 2008 at the Liquor Store concept shop in TriBeCa. “I have developed a relationship with [former chief executive officer and chairman] Mickey Drexler was there and contributed to collaborations and the In Good Company program. The connection between the store and the head office was very close.

After J. Crew he worked at Gant Rugger, Stone Island, Filling Pieces and Cotton Inc. in retail, wholesale, brand management and trend reporting roles with the intention of learning. the ins and outs of the menswear industry.

“Without all of that, there wouldn’t be Blackstock & Weber,” Echevarria said. “I was able to tap into my own experiences, be in the trenches to build and launch a brand, design brands and create new experiences. All of this resulted in who I am today and the brand is an extension of who I am.

Since launching B&W, the brand has partnered with New Era, the Philadelphia 76ers and the Throwing Fits podcast, and is sold in 3Sixteen and Kith stores, where it is the centerpiece of the retailer’s dress shoe offering. . The brand is one of many to lay the groundwork for a dressier men’s clothing landscape after the pandemic.

“We’re not saying the sneaker is dead,” said Echevarria, “but there are other choices and can fit into your wardrobe. I think the larger conversation is about the consumer who wants more. brands he buys from. I think a moccasin is just a moccasin if you throw it on the shelf. The brand idea is more of an ethic, creating a reliable brand for guys who can say it “They always do something dope. Right now that story, if you zoom in, is what our moccasin is.”

Although the brand is forming more retail partnerships, Echevarria prefers to focus on its direct-to-consumer business.

“We try to create organic situations so that New Yorkers have access to our stuff first and see and try and experience the brand in person,” he said. “Wholesale is not a big part of our business. “

As for the future, Echevarria declined to comment on upcoming collaborations and partnerships, but said “the bridge is stacked until 2023”. It will also dive into autonomous retail in the spring of 2022.

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