The Savannah College of Art and Design (SCAD) has opened a new sneaker-inspired exhibit at its SCAD Museum of Fashion + Film in Atlanta.
Titled “Face Value,” the exhibition, on view until September 11, features more than 30 works by visual artist Gary Lockwood, also known as Freehand Profit, who deconstructs sought-after sneakers and reinterprets them into ornate face masks. .
Lockwood began deconstructing rare and collectible sneakers into intricate masks in 2010, inspired by the “gas” respirator masks graffiti artists often wore when creating their work. Since then, Lockwood has built more than 200 masks, usually made from a single pair of shoes, “sampling” or “remixing” the raw materials of the sneakers.
Retaining the branding and style of the original shoes – including the Nike Air Max, Travis Scott Jordan 1s, Yeezys, Doernbecher Jordans and Nike SB Dunks that glow in the dark – the three-dimensional masks seek to engage real and perceived ideas . value, according to Lockwood.
“The show celebrates over a decade of dedication – bordering on obsession – and brings us all together with my best sneaker mask work from collectors around the world,” Lockwood told FN. This exhibition is a chance to explore these works individually and as a whole, and I look forward to the insights we form together.
Lockwood’s sneaker masks have become cult favorites among sneakerheads, athletes, rap and hip-hop artists and collectors around the world, including Kevin Durant, Method Man, DJ Ski, Strange Music and Iman Shumpert. The artist has also collaborated with Adidas, Def Jam, Nike, Versace, Champs Sports and others.
“We are thrilled to showcase the incredibly challenging work of Freehand Profit at SCAD FASH,” said Rafael Gomes, Fashion Show Manager at SCAD FASH, who organized the showcase. “This exhibition will be an electrifying exploration of the artist’s homage to sneaker culture, hip-hop, graffiti artists and the world of anime, and is sure to excite our students and the community.”
The exposure coincides with the recent announcement of SCAD’s new sneaker design minor earlier this month. Based on student interest and alumni success in industry, the minor is designed to further enhance professional qualifications and propel graduates to the top of a lucrative and growing field.
Offered within the School of Fashion, the new Sneaker Design Minor is available to students at SCAD Savannah and Atlanta locations and includes new courses specifically created to amplify new and sustainable design and manufacturing practices. The minor consists of five courses designed to develop students’ design knowledge and skills in sketching, rendering, concept development, digital prototyping, and branding for luxury and high-performance sneakers. These courses provide SCAD students with access to cutting-edge technological resources and ensure that students complete the minor with a professional-grade portfolio that includes physical and digital prototypes of original sneaker designs.