Roger Vivier is calling on stars from the recent iteration of “Gossip Girl” for his latest campaign. Tavi Gevinson and Savannah Lee Smith pose in 1960s-inspired photos taken by Heather Hazzan.
The shoot showcases Vivier’s new fall 2021 styles like ankle boots, tartan pumps and tortoiseshell buckle pumps. The looks were all imagined by “Gossip Girl” stylist Eric Daman.
He said the campaign outfits were designed to mimic the onscreen characters of Gevinson and Lee Smith: “Only those in the know really know how amazing Roger Vivier is. For me, Vivier represents the height of chic and fantasy. It’s the perfect Private Club if you will. The Celle Vivier, worn by Tavi, reflect the dual identity of Kate Keller, echoing that of Catherine Deneuve in Belle de Jour. For Monet de Haan of Savannah, Vivier’s dazzling rhinestone curls perfectly crowned his style of mastery.
While Vivier is best known for her shoes, Lee Smith added, “I think my favorite pieces have to be the bags. The new Viv choc bag I photographed with was a gorgeous, super pigmented vibrant blue. I love that the frame around the nail is simple yet chic and there is a large statement piece right in the middle. I really identify with pieces like this because I would consider my style to be elegant and simple with pieces here and there that make a statement.
The campaign is launched today online and on Roger Vivier’s social networks. It will also air in New York City with the brand’s first wild billboard campaign of posters pasted on wheat in major urban centers.