Gen Z loves Amazon, Walmart, Dollar Tree and Target, research shows – Footwear News

Amazon, Walmart, and Target have more in common than just being among the top retailers in the United States — they’re also currently among Gen Z’s favorite brands.

It’s according to the new Data from Morning Consult, which collected data via surveys conducted between May 1 and August 21, 2022. According to the report, Amazon, Walmart and Target ranked fourth, sixth and seventh, respectively, on the list of the generation’s favorite brands. Z, beating companies like Nike, Oreo, Dollar Tree and Apple. All three retailers were rated as favorable among other generation groups, although they rank slightly higher when ranked by Gen Z.

Youtube was the favorite among Gen Z adults, followed by Google and Netflix.

Compared to Gen Y preferences, Discord, TikTok, Crocs, Snapchat, and Shein all had the highest gaps in favor points when it comes to Gen Z preferences. In other words, Gen Z seems to rank these brands much higher than their millennial counterparts.

For example, 59.69% of Gen Z adults have a favorable opinion of Crocs, which is 13.38 percentage points higher than millennials who have the same opinion (46.30%).

Among Gen Z men, the most popular brand was Youtube, followed by Gatorade, Playstation, Google and Walmart. Among Gen Z women, Youtube, Google, Netflix, Target and M&Ms rank among the top five brands.

When it comes to clothing, Shein was the most notable brand, especially among Gen Z women. 44% of Gen Z adults said they had a favorable view of the fast fashion company, compared to 22% of adults of all generations.

In general, Gen Z tends to favor fast fashion brands like H&M, Forever 21, and Zara. In the ThredUp Global Data 2022 Consumer Survey, 1,989 people between the ages of 16 and 25 were asked about their pre-school shopping behaviors, as well as their relationship with fast fashion. 1 in 3 respondents said they were addicted to fast fashion because of its low prices coupled with pressure from social networks.