Exclusive LEGO® X adidas collaboration comes to That Concept …


(MENAFN – Ogilvy) Dubai, United Arab Emirates, July 4, 2021: Sneaker and LEGO® lovers rejoice; The LEGO® adidas Originals Superstar set is now exclusively available in That Concept Store for the first time in the United Arab Emirates. The buildable replica shoe is a perfect fit for Majid Al Futtaim’s innovative and local retail space in the Mall of the Emirates, celebrating authentic streetwear culture and the superstar’s super cool figure.
The collector’s item allows shoppers to recreate the iconic shoe at home for a unique addition to their sneaker collection. Perfect for adidas fans, sneaker collectors and building block experts, the kit is only available in the region at the That Concept Store and LEGO® certified stores.
As a realistic homage to the Superstars Originals, the 731-piece set is complete with the adidas logo, 3 jagged stripes, laces and authentic shoebox packaging, plus a display stand and plaque. The kit also includes 17 additional LEGO® elements so you can choose to build the right foot shoe or the left shoe, and is 27 centimeters long and 12 centimeters high (or a size 9 equivalent).
While you unfortunately cannot wear the shoe, the LEGO® adidas Originals Superstar set is ideal for your next creative project. This is the first edition of That Concept Store’s exciting series of events in July, which will be announced later this month as part of its “I got That” campaign.
Head over to THIS Concept Store to check out this and more, and follow @thatconceptstore on Instagram to keep tabs on everything that is happening over the next few weeks.

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