The Dutch brand Reinhard Frans stands for luxury, handmade men’s shoes. Under the motto “The man, the shoe, the thought”, traditional craftsmanship meets innovation. In order to counter mass consumption, products are produced with care and with as little overproduction as possible.
A special feature of the brand is hand patination, one of the most exclusive forms of manual aging of leather by applying pigments and dyes. Reinhard Frans’ shoes are colored by hand in the brand’s workshop. In addition to a wide range of leather shoes, the brand also offers a selection of sneakers, belts and bags.
Reinhard Frans is a traditional Dutch family business founded in 2008 by Reinhard Withaar and his sons out of a desire for high quality men’s shoes at affordable prices. After a longer period of development, the brand opened its first flagship store in Apeldoorn in 2012.
Soon the opening of other stores in the Netherlands followed. Reinhard Frans collections are designed and developed by the in-house production team, then manufactured in a factory in Bucharest by highly skilled shoemakers. The leather used comes from European tanneries, according to the company’s website. Alongside this, the brand also offers a personalization program that allows customers to design their own unique pair of handmade shoes. In addition to the style, the best fitting shape, material and sole can also be chosen individually.
Reinhard Frans shoes and accessories are now available in the brand’s online store and in ten flagship stores in the Netherlands and Belgium. To maintain a particularly efficient supply chain, all activities, from production to distribution, are carried out internally and the products are sold directly to the end customer exclusively in the company’s stores.
The brand plans to expand further in the future and open stores in Germany and the Middle East.