– Multi-year partnership ends with 2021 WNBA playoffs –
Largest national merchandise retailer WNBA to feature jerseys, league apparel and basketballs in stores in the United States and online
The organizations will work together to develop community programs to inspire young athletes and generate greater interest in the league, its players and the game.
NEW YORK, September 21, 2021 – The Women’s National Basketball Association (WNBA) today announced that DICK’S Sporting Goods (NYSE: DKS) has been named the league’s official marketing partner effective 2021. Through this new multi-year agreement, DICK’S Sporting Goods to become the official sporting goods retail partner of the WNBA – with the alliance founded on the promotion of women’s sports, youth participation and player development.
As part of their commitment to women’s sport, the WNBA and DICK’S Sporting Goods will partner to create initiatives designed to inspire and connect with female athletes of all ages and increase the visibility of WNBA teams and players at nationwide.
DICK’S Sporting Goods will also use its retail operations to bring consumers closer to the game through storytelling and increased merchandise availability.
DICK’S Sporting Goods will carry an assortment of authentic WNBA sports apparel and gear, including new Nike jerseys for each WNBA team, Wilson WNBA basketballs, t-shirts and the ever-popular WNBA Logowoman hoodie in select selections. DICK’S Sporting Goods stores across the United States, including all 12 WNBA markets, as well as through the company’s website and app. With this collaboration, DICK’S Sporting Goods becomes the largest national retailer of WNBA merchandise.
“This partnership is an important opportunity for the WNBA as we celebrate our historic 25th season, with DICK’S Sporting Goods playing a substantial role in continuing the interest and engagement around our league,” said the Commissioner of WNBA Cathy Engelbert. âBy having a significant presence of WNBA and team products in DICK’S stores nationwide, we will now have even more opportunities to connect our fans with their favorite teams. DICK’s commitment to the WNBA is [diverse and] inclusive leadership in action.
âThe WNBA is a great example of how sport can define leaders and celebrate the current and future generation of female athletes,â said Lauren Hobart, President and CEO of DICK’S Sporting Goods. âToday marks an important next step in our journey to support female athletes, and we look forward to partnering with the W to provide opportunities for people of all ages to engage and connect with women’s basketball. , the league and its players. “
About the WNBA
Currently in its 25e season in 2021, the WNBA is a bold, progressive basketball league that represents the power of women. With 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, in-game fan experience, TV and digital broadcasts, digital and social content, and community outreach programs, the league celebrates and uplifts basketball and the culture that looms large. ‘surrounded.
In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for women’s basketball – and women’s sport in general – with an emphasis on increased compensation for female players, improved female player experience, expanded career development opportunities and resources specifically tailored to the professional female athlete. Key elements of the deal are supported by the league’s new platform, WNBA Changemakers, along with AT&T, WNBA partner Marquee and Premier Changemaker, as well as other Premier Changemakers Deloitte and Nike, and the recent addition of Google. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with a mission to be a driving force for needed change and to continue conversations about race and voting rights, between other important social issues.
For more information, visit WNBA.com.
About DICK’S Sporting Goods
Founded in 1948, DICK’S Sporting Goods is a leading omnichannel sporting goods retailer offering a wide assortment of high quality sports equipment, apparel, footwear and accessories. As of July 31, 2021, the company operated 731 DICK’S Sporting Goods stores across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a combination of dedicated teammates, in-store service and a unique specialty store. -Stores dedicated to team sports, sportswear, golf, outdoors, fitness and footwear. Based in Pittsburgh, DICK’S also owns and operates specialty stores Golf Galaxy and Field & Stream, as well as GameChanger, a youth sports mobile app for planning, communications, live scores and video streaming. DICK’S offers its products through a dynamic e-commerce platform that is integrated with its store network and offers athletes the convenience and expertise of a 24-hour storefront. For more information, visit the page Investor Relations at dicks.com.
Contacts: Mike Wade, (212) 407-8690, [email protected]
Amanda Bonzo, (412) 627-8084, [email protected]