South India’s largest multi-brand shoe chain – CENTRO has announced an exclusive partnership with American lifestyle brand TOMS to launch its shoes in India, an official statement pointed out.
The statement also mentions that the launch of TOMS is part of CENTRO’s strategy to introduce several individual brands, each serving their target customers in different ways, especially GEN Z. One of the first global brands they linked in as licensed for India is TOMS, launched in SS22, which echoes the brand’s plans for India.
TOMS® will introduce its iconic footwear collection to a young Indian audience looking to express their values through fashion while voting with their wallet. TOMS makes shoes for people who believe in progress, and the Alp was their very first design. Designed to get into all sorts of good things, the iconic slip-on has a durable and flexible sole. Select Alp styles also have eco-friendly elements like uppers made from heritage canvas or recycled cotton canvas, and insoles with 50% eco-content. The Alp is the ultimate slip-on, wear-anywhere shoe – it’s pragmatic and simple and a statement of people’s values. Every TOMS purchase helps support efforts to build equity at the local level. The packaging is eco-friendly with cardboard boxes/paper bags made from recycled paper and filler, making it a great gift for eco-conscious consumers.
The Alp and a wide range of edgy iterations and sneakers are being sold across India with the latest Spring Summer 2022 collections. With an expansion plan of 20 dedicated stores – Free Standing in the next three years. Currently, TOMS is available on the brand site TOMSSHOES.in, Tata Cliq, Tata Cliq Luxe, Centro.Style and soon on Myntra, Myntra Luxe, Ajio Gold, Ajio Luxe and Nykaa Fashion. Other customers can experience the brand offline at Centro stores and soon at Shoppers Stop, Regal, Venus Steps, D-lounge and in Indian cities such as Mumbai, Delhi, Hyderabad Bangalore and many more.
Magnus Wedhammar, CEO of TOMS, said: “We are delighted to partner with Centro, a distributor with a strong track record in the global footwear industry and a deep understanding of our brand’s mission to use business to improve Lives. It will be exciting to see how they leverage their experience to introduce TOMS to a new audience.
Madhav Bollam, director of Centro Brands Pvt. Ltd., said, “We are delighted to announce Centro Brands’ exclusive partnership with TOMS for India. TOMS shoes are not only fashionable and comfortable, they are also socially responsible and goal-oriented. Their Earthwise line features eco-friendly, vegan sneakers made from recycled and recyclable materials that appeal to Gen Z.”