Career advice from Samantha Lomow, President of Global Brands at Foot Locker – Footwear News

As part of FN’s annual Women in Power issue, we asked 15 footwear executives who stepped into important new roles this year to talk about overcoming obstacles and their advice for the next generation.

When Samantha Lomow joined Foot Locker as the company’s first-ever president of global brands in March, she had a clear leadership mantra in mind: lead with a spirit of play.

This guiding principle was partly influenced by the executive’s long history in the realm of fun and games – literally. Prior to joining Foot Locker, Lomow most recently served as President of Branded Entertainment at Hasbro, a leading toy and game company she had worked for for over 20 years. Prior to Hasbro, Lomow served as Chief Marketing Officer at

“My background has given me unique insight into leading and collaborating in highly creative business environments,” Lomow told FN in a written interview. “Play opens minds and provides a supportive space to take risks and explore together while having fun.”

Here, Lomow talks about how she applies her experience in the toy industry to footwear and her advice for women just starting their careers.

My biggest opportunity and my biggest challenge:

“I must effectively learn the ins and outs of an entirely new industry without forgetting what made me successful at Hasbro. At the same time, I have the opportunity to bring a fresh perspective to Foot Locker, Inc. Toys and sneakers both have broad appeal for children and children at heart – both industries have avid collectors who continually pursue the hottest trends, and both have seen their continued consumption grow. expand by age and gender At Foot Locker, I am excited to expand our assortment across brands and categories by deepening our existing brand relationships with new partnerships.

The biggest obstacle in my career and how I overcame it:

“When you achieve a leadership position, you need to make decisions that balance the needs of the business and its stakeholders without neglecting your personal development. You must do this while testing your own limits. Sometimes I had to put myself way outside of my comfort zone. I lost a lot of sleep before realizing that sometimes being successful means being rather uncomfortable. Be prepared to challenge consensus when you don’t feel aligned. You don’t always have to be right. Recognizing this has helped me find a new level of confidence.

My advice for women starting out in their careers:

“Understand the roadmap of your business journey. Then insert yourself into the bigger picture to recognize the role you can play and the impact you can have. You are an integral part of your company’s history. Bring this story to life in your own way.

The leader who had the most impact on me and why:

“My first boss was an incredible mentor and role model. She taught me to think business and approach key projects. She took the time to check in regularly and took an interest in me professionally and personally. I am very grateful to him for shaping my story from the very beginning. Since then, I have tried to model myself on her.

What excites me most about my new role:

“I’m excited to start learning from our teams. It was a pleasure to meet the members of our team who serve our customers every day and to hear their thoughtful insights into the business. Their energy and passion are extraordinary. I have seen firsthand how warmly our team members connect with our customers and integrate into local communities. Foot Locker, Inc. is approaching its 50th anniversary—that’s 50 years of inspiration! We’re reinventing our story for our next 50 and I’m excited to play a part in this next chapter!