Athleta has expanded its wholesale partnership with REI Co-op.
With the expansion, the women’s sportswear brand will now offer a selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was only sold in five REI locations.
Athleta said the expansion is part of its growth plan to reach $ 2 billion in net sales by 2023.
“We are constantly looking for new ways to bring Athleta to more customers and meet her where she is, which is an important part of our growth strategy,” said Athleta President and CEO. , Mary Beth Laughton, in a statement. “This expanded partnership with REI is an example of how we can expand our reach through a like-minded brand and empower a new community of active consumers. “
The collection will include Athleta’s performance and lifestyle clothing and accessories, including her basic lifestyle, hiking and yoga socks, as well as basic tops and accessories. Additionally, REI said it will offer expanded size options in a quarter of its stores, as well as on REI.com, ranging from 0 to 26 in Athleta’s hiking and fitness clothing.
“We are excited to offer a wider selection of Athleta options, in more locations, to our customers,” said Krista Hildebrand, senior director of merchandising at REI, in a statement. “Athleta is an amazing brand with so many versatile clothing choices so customers can focus on the outdoors. “